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Palette
Workshop

a mini course
on communicating
with color

swipe left S

* begin

We experience color in many ways —
light, dye, ink, paint, synesthesia.

Across these materials and contexts,
we can break down color into three
key properties: hue, chroma and value.

Still Life
with
Apples,
1893-94

paul cezanne

Hue is a color’s
position on the
spectrum.

Analogous colors are any
set of neighboring hues.

Hues near orange are warm,
while cool ones approach blue.
Greens, purples and grays
can vary in temperature.

Chroma is a color’s saturation
or intensity — essentially,
how far it is from gray.

Saturated colors
are bright, vivid, pure,
vibrant or intense.

Desaturated colors
are muted, pale, dull,
faded or dim.

Value is how light
or dark a color is.

Palettes are built around
relationships.

These relationships communicate
a mood with much more nuance
than any individual color.

Still Life
with
Apples,
1893-94

paul cezanne

Rhythm establishes
a mood.

Interesting palettes weave smaller
passages in a rhythmic interplay
between expectation and surprise.

Perfection is boring.

Organizing a palette into a gradient
flattens the diversity of its colors.

A great story can draw you in
by taking an unexpected turn —
while following an overarching
plot that makes sense.

You can build up a palette from smaller
progressions of hue, chroma and value.

Moments of surprise and delight
give the palette a unique voice.

You can also transform the mood by
shifting the balance between colors.

Used in smaller doses, accent colors
guide the eye to key information.

How do you start
building a color family?

You can strategically shift
hue, chroma and value to pair
colors in expressive ways.

Start with any color.

hue
chroma
value

Tweaking hue, chroma or value
independently will produce a
rich range of neighboring colors.

Shifting two properties together
(hue + chroma, chroma + value,
or value + hue) will extend the
color family into diverse ranges.

Neutral colors play a powerful
role in the character of a palette.
Reducing the chroma of any
swatch will shift it closer to gray.

You can create a tint or shade
by taking a neutral swatch and
adjusting its value.

Tints and shades are essential
if you want to soften contrast.
But they’re too dull to be used
effectively as accent colors.

To accent or deepen a swatch,
keep chroma at the same level
and shift value on its own.

This effect is amplified if you
tweak hue as well, subtly making
the new color warmer or cooler.

Experiment on your own by
building a palette to express
a concept
. To start, select a
theme from the options below.
delicious
polar
hospital
lunar
zen
retro
woodsy
rusted
cozy
expensive
fierce
swamp
medieval
burnt
futuristic
alien
Now, select two base swatches.
You’ll create the rest on your own.
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